I’ve dis­cussed this idea numer­ous times with friends and col­leagues of mine and each time it becomes clear, no mat­ter how many opin­ions are thrown in the ring, that blog­ging has evolved into some­thing dif­fer­ent. It’s no longer just a per­sonal log to gather — in a col­lec­tive dig­i­tal bin — thoughts and obser­va­tions, rather, blog­ging by def­i­n­i­tion is now con­sid­ered a work­ing port­fo­lio for prospec­tive job opportunities.

Over the course of the past year, the term blog­ging has seeped into the media as either the new face of jour­nal­ism, more specif­i­cally a tour de force of inde­pen­dent writ­ers cut­ting the fat from what would oth­er­wise be edited mate­r­ial, or a threat to main­stream media.

Whether you believe blog­ging is the new wave of jour­nal­ism or a creep­ing threat isn’t the point, it’s that despite all that, it’s mostly a medium in which cre­ative types (writ­ers, edu­ca­tors, artists, web devel­op­ers, speak­ers, etc.) can express them­selves and poten­tially col­lab­o­rate, whether it be dis­cus­sions that add new lev­els of thought to the mate­r­ial (be it an arti­cle or pho­to­graph) or bet­ter yet, cre­ate some­thing with a more tan­gi­ble grasp of bet­ter­ing com­mu­ni­ca­tion and human interaction.

At this point it’s all opin­ion, nei­ther right or wrong, but, it’s some­thing to think about if you ever won­der why blog­ging has become so main­stream and why from here on out it’ll only (hope­fully) evolve into some­thing far beyond our cur­rent lev­els of comprehension.