I’ve discussed this idea numerous times with friends and colleagues of mine and each time it becomes clear, no matter how many opinions are thrown in the ring, that blogging has evolved into something different. It’s no longer just a personal log to gather — in a collective digital bin — thoughts and observations, rather, blogging by definition is now considered a working portfolio for prospective job opportunities.

Over the course of the past year, the term blogging has seeped into the media as either the new face of journalism, more specifically a tour de force of independent writers cutting the fat from what would otherwise be edited material, or a threat to mainstream media.

Whether you believe blogging is the new wave of journalism or a creeping threat isn’t the point, it’s that despite all that, it’s mostly a medium in which creative types (writers, educators, artists, web developers, speakers, etc.) can express themselves and potentially collaborate, whether it be discussions that add new levels of thought to the material (be it an article or photograph) or better yet, create something with a more tangible grasp of bettering communication and human interaction.

At this point it’s all opinion, neither right or wrong, but, it’s something to think about if you ever wonder why blogging has become so mainstream and why from here on out it’ll only (hopefully) evolve into something far beyond our current levels of comprehension.