Cameron Moll, in a recent iStock­Photo inter­view expressed his thoughts about blogging:

I’d love to say I blog merely because I enjoy it. I do enjoy it. But with a fam­ily and plenty of other oblig­a­tions, that isn’t always the case.

Per­son­ally I couldn’t have said it bet­ter, but his words are cer­tainly the sen­ti­ment of sev­eral blog­gers who take time out of their busy lives to blog. It’s one thing when you’re shar­ing infor­ma­tion about hav­ing a cup of cof­fee at Star­bucks, it’s another when you’ve opted to share your method­olo­gies and the­o­ries on a par­tic­u­lar sub­ject. The post about hav­ing an espresso might take you any­where from 10 to 15 min­utes to pub­lish. In the­ory it might be inter­est­ing to those who know you well or feel they share cer­tain sim­i­lar­i­ties to you, but to most peo­ple, read­ing about your espresso expe­ri­ences might be as dull as a rusted switchblade.

How­ever, when you’ve researched a topic on how “Automa­tion Will Kill Us All” you’ve most likely put time and effort into research­ing your topic and mak­ing sure your points are valid and read­able. These kinds of posts spark more inter­est because you can tell the writer, or in this case the designer, really went out on a limb to express their thoughts and the­o­ries to their readers.

It takes time to develop coher­ent thought and even more so when you’re try­ing to edu­cate your read­ers about an idea, the­ory, method or obser­va­tion, some­thing with sub­stance. When you’ve got other respon­si­bil­i­ties that man­age to take up about 99.9% of your time it becomes that much more dif­fi­cult to set aside time to blog, or main­tain your pres­ence. Your hope is that those who opt to add your site to their grow­ing list of feeds will read your new mate­r­ial despite the fact you might not post on a daily basis.