Archives for the month of: May, 2004

Fast Food BurgerThe next time you pull up to a drive-thru win­dow at your local fast food joint, think of this: 100-percent of the food you’re eat­ing has been altered chem­i­cally in a cor­po­rate lab.

I’m not rant­ing over the sub­ject nor am I throw­ing up a protest sign, on the con­trary, I find R&D (Research and Devel­op­ment) fas­ci­nat­ing. For instance, Wendy’s Research and Devel­op­ment teams use a com­bi­na­tion of off the shelf McCormick spices and chem­i­cals to con­coct, to the minute detail and tex­ture, the taste of every­thing from ham­burg­ers to chicken ten­ders. Com­bi­na­tions are throughly tested and refined for that per­fect taste that you so often hear about in mar­ket­ing advertisements.

The key to this process of find­ing a new taste is the R&D sen­sory pan­els; hand­picked ‘reg­u­lar peo­ple’ who rep­re­sent a spe­cific per­cent­age of the fast food eat­ing pub­lic. These indi­vid­u­als are placed in tiny cubi­cles and are instructed not to talk to whomever is next to them, as to pre­vent any unfair crit­i­cism or biased opin­ions. The sen­sory pan­elists are then instructed to eat what­ever item is in front of them, be it a spe­cial sauce or a poten­tial new food item. Crack­ers are even pro­vided to ‘cleanse the palette’ inbe­tween ses­sions, much like a restaurant’s use of fine wine or a mid-meal salad. After­wards the pan­elists are then asked to answer a sim­ple questionnaire.

These ques­tions — much like those that are given to tele­vi­sion pre­view pan­els — func­tion as impor­tant pieces of the devel­op­ment puz­zle. They might ask the pan­elist if they enjoyed the taste of the mus­tard sauce, or to describe the tex­ture of the meat, and this direct input is tal­lied and care­fully con­sid­ered whether the item will be green­lighted or shelved.

Some exam­ples of failed ham­burger acces­sories are:

  • Pep­per­oni
  • Salami
  • Cana­dian Bacon
  • Feta Cheese

Salami on a ham­burger patty? I just can’t stom­ach the thought.

Dri­ving home from work yes­ter­day I decided to cut through the high school park­ing lot. The high school is located behind where we live, so tak­ing this short cut saves time on not hav­ing to sit through 2 or 3 traf­fic lights. Almost adja­cent to the soft­ball field is the Police sta­tion, an ideal loca­tion for the cops to keep a watch­ful eye on the teens. It also means that if you go over the 15 MPH speed limit you’re an easy target.

As I made my way through the park­ing lot I noticed a rain­bow peak­ing out of one cor­ner of the sky. Most of the time, espe­cially dur­ing the end of rainy weather, I’ll see a par­tial rain­bow. In my life­time I have never seen a whole rain­bow, from begin­ning to end. Yes­ter­day, how­ever, the rain­bow wasn’t par­tially cov­ered by drift­ing clouds, it was in full view. I was in awe of its beauty, so much in fact that when I finally got home I took a few pic­tures with my dig­i­tal camera.

Look­ing through the viewfinder of my cam­era I was reminded of a lyric in ‘The Rain­bow Con­nec­tion’, as sung by Ker­mit the Frog;

“Rain­bows are visions,
but only illu­sions,
and rain­bows have noth­ing to hide.

What’s so amaz­ing that keeps us stargaz­ing?
And what do we think we might see?
Some­day we’ll find it, the rain­bow con­nec­tion; the lovers, the dream­ers and me.”

Have you ever had one of those weeks where you feel unproductive?

This week I’ve been feel­ing that way and while I typ­i­cally love web devel­op­ment and graphic design, for the past few days I haven’t felt that vibe that keeps me moti­vated. It’s not my job, I love my job, in fact I received great news that the com­pany I’ve been sub­con­tract­ing for the past year and a half wants to put me on their per­ma­nent staff.

Start­ing June 1st, I will be part of the offi­cial machine, instead of feel­ing like a con­tribut­ing out­sider. I’m excited and at the same time a bit fear­ful con­sid­er­ing I haven’t offi­cially worked for a com­pany for almost 2 years.

My work evi­dently has impressed those around me and the deci­sion to put me on their per­me­nant pay­roll has long been in the works, and I’m excited for what the future brings. In regards to my unmo­ti­va­tion, I sup­pose we all have these feel­ings every once in a great while.

I just need to sit back and pon­der all of the won­der­ful things that have hap­pened to me in the past cou­ple of years, like for instance;

  • Get­ting mar­ried to my wife; my sec­ond half, my life.
  • The birth of my beau­ti­ful daugh­ter, Zoe Elizabeth.
  • Work­ing for a top-notch tech com­pany doing what I love best.
  • Strength­en­ing my rela­tion­ship with my father.
  • Being proud of my lit­tle brother who joined the Navy and is pro­tect­ing our Country.
  • Learn­ing more about myself since my move from Cal­i­for­nia to New York.

Some­times, espe­cially dur­ing unmo­ti­vated or over­whelm­ing points in our lives, we all need to just step back and breath in the won­der­ful things that have hap­pened to us. We tend to, as humans, take things for granted. Real­iz­ing our strengths and appre­ci­at­ing those around us, espe­cially the good aspects of our lives makes us fur­ther appre­ci­ate our exis­tence and as a whole makes us bet­ter peo­ple and, more impor­tantly a bet­ter world.

I’ve been flip­ping through More Eric Meyer on CSS (excel­lent book by the way) and real­ized that despite what I’ve learned in the past year about CSS, there are sev­eral things I still need to refine and improve upon.

My achilles ten­don is the 3-column fluid lay­out, which I’ve exper­i­mented upon, but as of late the lay­out tends to break in Inter­net Explorer 6 (and below). I’ve been read­ing var­i­ous sources about clear­ing floats, namely Clear­ing floats with­out struc­tural markup and Floatu­to­r­ial. It makes sense that floats were essen­tially designed for float­ing images (sim­i­lar to apply­ing an image wrap in a word pro­cess­ing pro­gram), how­ever, it still puts a tack in my side when I’m cod­ing a site for a client and keep run­ning into the same brick wall, or the obstruc­tion bet­ter known as Inter­net Explorer.

I scratch my head over the fact that 87% of Inter­net users still use IE as their main browser of choice, when there are other alter­na­tives that just do the job bet­ter. When I praised the ben­e­fits of using Fire­fox (or a more con­for­mant browser) at work, my co-workers shrugged it off. Their rea­son being that they were com­fort­able with Inter­net Explorer and didn’t want to change what browser they used. Like­wise, it seems most peo­ple (out­side of the Web Stan­dards gen­er­a­tion) could care less if their browser is con­for­mant nor do they lose sleep over dis­play bugs, they are just com­fort­able and would rather not change their browser.

That shouldn’t stop those who are will­ing to pro­mote stan­dard com­pli­ant browsers, but it does mean the use of hacks to make sure the site is cross-browser com­pat­i­ble, which is a headache in itself.

I sim­ply can­not wait for the day when more con­for­mant browsers are adopted by the bulk of the pop­u­la­tion and IE is dethroned. Unless Microsoft has plans for releas­ing a more com­pli­ant ver­sion of Inter­net Explorer or patch up 6.0, they will even­tu­ally lose the mar­ket on browser dom­i­nance and the sun will shine again for those still in the shadow.

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