Pho​tomatt​.net among oth­ers sug­gested that I do the following:

  • Grab the near­est book.
  • Open the book to page 23.
  • Find the fifth sentence.
  • Post the text of the sen­tence on your blog with these instructions.

Got it.

Like Butch and Sun­dance jump­ing off a cliff into a busi­ness and mar­ket­ing canyon – the fall will get us if the sharks in the super­mar­kets don’t.