University of Cincinnati marketing professor James Kellaris has coined the term Earworms “for the usually unwelcome songs that get stuck in people’s heads. Since beginning his research in 2000, Kellaris has heard from people all over the world requesting help, sharing anecdotes and offering solutions.

“I quickly learned that virtually everybody experiences earworms at one time or another,” he said. “I think because it’s experienced privately and not often a topic of conversation, maybe people really long for some social comparison. They want to know if other people experience what they experience.”

For me, my earworm is the song from Gilligan’s Island or sometimes the Wheel of Fortune rendition of “I’m a Girl Watcher” entitled “I’m a Wheel Watcher”.

What are your Earworms?

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