It’s There, man.

March 1, 2003

I’ve stum­bled upon some­thing extra­or­di­nar­ily unique. The cre­ation of some­thing that mixes ingre­di­ents of inter­ac­tiv­ity and shop­ping. I’m male, so usu­ally the thought of shop­ping resorts to a fre­quent trip to 7-Eleven. You would never see me jump­ing for joy at a cloth­ing store. Why? It’s due to the fact that males are shopopho­bic. That’s right, you heard me right — the fear of shopping.

It’s insane. Yet, it rings true to the fact that we can rely on females to take care of this unwanted nec­ces­sity. At least in cer­tain cases, not all. I hap­pen to like Sam’s Club and Wal­mart. Sim­ple lay­out of the store. You go in and you come out with what you wanted. There are no car­peted sec­tions with posters hang­ing from the ceil­ing depict­ing Hollywood-esque mod­els with the lat­est in clothing.

Nope. Just a ware­house with stuff and not to men­tion the free­bies of food sam­ples and the occas­sional water sample.

How­ever, when it comes to being online and dress­ing up as some­one else — this is essen­tially where I can pre­tend I like shop­ping when in real­ity — I don’t. There.com is an online realm of stuff. That sounds bland but it truly is a blank tem­plate wherein you pro­vide the con­tent. Peo­ple gather around and chat, drive bug­gies and hov­er­boards and shop for the lat­est in mens and wom­ens cloth­ing and styles. You can par­tic­i­pate in con­tests and you might win some money.

I’m a beta tester for this unique online world and it’s been an inter­est­ing trip. I’ve met a few good peo­ple and oth­ers that are too busy hon­ing their hov­er­board skills. It’s weird — to com­bine all these dif­fer­ent ele­ments with avatars (a per­son who rep­re­sents you) and watch it unfold before your very eyes.

It’s just There and to tell you the truth, I like to be There.

For more infor­ma­tion about There.com and to reg­is­ter for beta-testing go to: http://www.there.com 

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